An Internet forum is a discussion area on a website. Website members can post discussions and read and respond to posts by other forum members. An Internet forum can be focused on nearly any subject and a sense of an online community, or virtual community, tends to develop among forum members.
An Internet forum is also called a message board, discussion group, bulletin board or web forum. However, it differs from a blog, the name for a web log, as a blog is usually written by one user and usually only allows for the responses of others to the blog material. An Internet forum usually allows all members to make posts and start new topics.
An Internet forum is also different from a chat room. Members in a chat room usually all chat or communicate at the same time, while members in an Internet forum post messages to be read by others whenever they happen to log on. Internet forums also tend to be more topic-focused than chat rooms.
Before a prospective member joins an Internet forum and makes posts to others, he or she is usually required to register. The prospective member must usually agree to follow certain online rules, sometimes called netiquette, such as to respect other members and refrain from using profanity. When a member is approved by the administrator or moderator of the Internet forum, the member usually chooses his or her own user name and password. Sometimes, a password is supplied. An avatar, or photograph or picture, supplied by the member can appear under the member’s user name in each post.
The separate conversations in an Internet forum are called threads. Threads are made up of member-written posts. Internet forum members can usually edit their own posts, start new topics, post in their choice of threads and edit their profile. A profile usually lists optional information about each forum member such as the city they are located in and their interests.
An Internet forum administrator or monitor may also participate in the forum. A forum administrator can usually modify threads as well as move or delete threads if necessary. Administrators can also usually change software items in an Internet forum. Moderators often help the administrator and moderate Internet forum members to make sure the forum rules are being followed.
Internet forum software packages are written in many different program languages. Perl, PHP, ASP and Java are common programming languages used in Internet forums. Either text files or a data base can be used for the configuration and storage of posts in the forum.
With a blog, you set up your account and site, design it to look the way you want it to look, add advertising in some cases, and write regularly. Over time, both by your own design and as a result of what you’ve written, your blog develops a “personality”. You can elect to allow comments or not. Blogs are often devoted to a specific topic, although some are devoted to a number of topics (for example, “All the things I’ve thought” or “What I did today”) that, essentially, are only related by virtue of the fact that the same person wrote them.
A forum belongs to someone else (a company, an online site, a non-profit organization, or anyone who who creates and runs the forum). A forum is a collection of posts offered by the general public, often in a question-and-answer format although some forums are nothing but comments on a post that, itself, was nothing but a comment.
Some forums require contributors to register, which allows them to set preferences with regard to who can contact them, how their posts appear, or whether they receive e.mails when posts are made. Some forums offer separate blogs to go with membership.
There are forums which, for the most, cover topics that are very specific. Forums are often primarily devoted to one topic (it could be a television show, a disease, a phone model, anything) but will also offer a section for anyone wishing to post on “off-topic” matters.
While a blog may be a collection of one person’s writing on something like being the mother of child with autism or else a presidential election, a forum is more a collection of the public’s shorter comments on a topic. In a forum for parents of autistic children, for example, a number of people may contribute their questions, thoughts, experiences, or links they believe will be helpful.
Most blogs are created on sites aimed specifically at offering blogging accounts to members, although an individual could obtain his own, individual, website and use it for the purpose of blogging.
By the same token, if one parent starts a blog about having an autistic child (or, say, autism in general), that person will write more extensively, may offer helpful links, may invite the comments of others, etc.; but the focus of the blog will remain on main, contributing, writer.
Forums may place ads on pages, and some even allow for revenue sharing by each contributor. The creator of a blog can arrange to have ads placed on the blog, and those ads can result in earnings for the blog creator.
From the perspective of the person who finds a blog and contributes comments or helpful information, there can, in ways, be little difference between offering helpful information on a forum versus a blog; however, who reads those comments will depend on how popular, well known, and searchable a blog or forum is. Posting a comment on “Fred’s Blog About His 2000 Ford Taurus”, which you happen to accidentally run into, but which may not get many views, is means your visitor’s comment is less likely to be seen than if you posted the same comment on a large, well known, Ford site or forum with a high search engine page rank.
On the other hand, if “Fred” ever finds a way to make his blog more well known and more highly ranking in the search engines, the comment you post on his blog will, of course, be seen by more people.
Forums allow you to create robust online communities even with low traffic volumes since people often return to the site on a regular basis to catch up on whats happened since then.
Now to continue onto the main bulk of this article, forums have five major benefits to a webmaster which include:
1. Allowing you to get educational information on your site.
2. Allowing you to increase traffic through repeat visitors.
3. Allowing you to capture email address and details of posters.
4. Allowing you to gain more creditability.
5. Allowing you to build relationship with visitors.
Having a medium to high traffic forum on a website will increase the value of it as members of forums are very knowledgeable about the topic at hand and they’ll usually try to show this in their posts thus creating lots of information and tips which visitors to your site can use.
With lots of information and discussion being exchanged in your forums visitors will return again and again to see replies to their posts, read others posts and basically to see if anything has changed. This creates a sticky website which is what every webmaster wants, as new members join your forum your traffic will gradually grow week after week.
In most forums people who want to post have to register by giving their email address and names, this allows you to follow up and email them in the future with information about your product or service. They won’t consider it as spam because they know who you are.
Forums allow you to gain creditability with your websites visitors as you can reply to posts that are looking for help and by doing this you’re letting everyone know that you are an expert on the topic of your website. They’re much more likely to buy from you if you know what you’re talking about!
Building relationships with your visitors is easy with forums. If you post regularly and actively discuss different topics with your forum members then gradually you’ll get to know them and more importantly they’ll get to know you. People are much more likely to buy a product or service when someone they know sells or recommends it.
Onto the downside of having a forum. Creating successful forums is not by any sense of the word easy, they involve a tremendous amount of work to get them started. Nobody likes to post on an empty forum so you’ve to actively promote it and create lots of topics for discussion yourself, if these topics are interesting then you should get a few replies. You’ve to do this self posting on a continuous basis for months, sometimes weeks but mostly months before a steady flow of topics and replies are posted by your forums members.
That’s only to get people talking, next you’ve to administer it or moderate it as it’s usually called. This means making sure posts are appropriate and that members are not spamming your forum. This has to be done on a daily basis and if your forum gets busy it’s going to be very time consuming. Once again the main disadvantage with forums is the amount of time and effort required to get them started and maintain them.
However don’t let that put you off the idea, forums are great for increasing your traffic and increasing the profits you make on your website.
After the initial time involved to start it up and the time it takes to get people to talk you’ll start to see the benefits that your forum is bringing and the time needed to maintain it will seem less and less each time you see your traffic and profits going up.